A Peloton or Podium for Smith Champions

Having some diffuse time on a walk with Angelina (Daniel's wife and business partner) it strikes him that 360MEN for Smith is not a hospital for recovery. Smith 360MEN is far much more like a group of Smith men working in a PELOTON to achieve a personal Everest and to share that achievement on a PODIUM before their peers - across a private national syndication for Smith men's lessons and masculine stories and Smith veterans.